Yellow /ˈjɛloʊ/ is the color of gold, butter, and ripe lemons.in the spectrum of visible light, and in the traditional color wheel used by painters, yellow is found between green and orange. It is a primary color in subtractive color.Yellow is the most luminous of all the colors of the spectrum. It’s the color that captures our attention more than any other color.
In the natural world, yellow is the color of sunflowers and daffodils, egg yolks and lemons, canaries and bees. In our contemporary human-made world, yellow is the color of Sponge Bob, the Tour de France winner’s jersey, happy faces, post its, and signs that alert us to danger or caution.
It’s the color of happiness, and optimism, of enlightenment and creativity, sunshine and spring.
Mind and intellect: From a color psychology perspective, yellow stimulates our mental faculties; it activates the left or analytical brain.
Happiness and fun: Yellow is uplifting to the spirits; yellow helps create enthusiasm for life and can awaken greater confidence and optimism.
Communication of New Ideas: Yellow is related to the expression and integration of new ideas and thoughts.
Creative: The color of new ideas, yellow helps us find new ways of doing things.
Quick decisions: Yellow helps with clear thinking and quick decision-making but it can also be impulsive.
Anxiety producing: Yellow is fast moving so too much time in its presence can agitate and lead to nervousness and emotional instability.
Critical: Yellow makes people more mentally analytical and self critical of both themselves and others.
Non-emotional: Yellow relates to the head not the heart.
Variations of the Color Yellow
Light Clear Yellow: This color helps to clear the mind, making it open and alert.
Lemon Yellow: Lemon yellow promotes self-reliance and a need for an orderly life. This yellow increases our sensitivity to criticism.
Citrine Yellow: Citrine is a superficial and fickle color. It encourages the serial relationship hopper, the teaser, with unstable emotions. This yellow can be deceitful and retreats from responsibility.
Golden Yellow: This yellow is the color of the loner with an intense curiosity and interest in investigating the finer details of its interests. Golden yellow is sensitive to criticism.
Cream: Cream, tinted with a hint of yellow, encourages new ideas. However, this very pale color can also indicate a lack of confidence and a need for reassurance.
Dark Yellow: The darker shades of yellow indicate an inclination toward depression and melancholy, lack of love and low self-worth. Dark yellow relates to the constant complainer and the cynic.
